TOKYO DREAMS WITH AYGO

The Rodnik Band transforms Toyota’s city car for London Fashion Week

Why use an anonymous limo when you can make your VIP transport a vibrant part of your London Fashion Week event? Leading British design house The Rodnik Band has transformed a Toyota Aygo as part of its new Tokyo Dreams collection for London’s autumn style celebration.

Aygo is famous for its colourful customised bodywork options, true to its essential “go fun yourself” character. The Rodnik Band, working with Immersive Cult, has taken this quality even further by covering the car in an all-over vinyl wrap inspired by Japanese pop culture.

Working on a plain white background, the Rodnik team have created a colourful pattern of Japanese flags, video game characters and sushi dishes. The designs are taken directly from the Tokyo Dreams fashion collection Rodnik will be showing at London Fashion Week and at a launch even it is hosting with Love magazine in Mayfair on 22 September.

Designer Philip Colbert, creator of The Rodnik Band, said: “We wanted to take the concept of our Tokyo Dreams collection beyond the catwalk and on to the streets of London. The Toyota Aygo gives us an ideal way of doing this, a car that is every bit as colourful and fun as our designs.”

Complete with x-wave electrically retractable canvas roof, the Tokyo Dreams Aygo will be ferrying famous fashion faces across London and will be featured as an exclusive “accessory” in a series of photo shoots at some of the city’s best-known landmarks.

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  • Pictured here with the Rodnik Toyota Aygo, sporting Rodnik’s new collection during London Fashion Week are (left to right): DJ Mademoiselle Yulia, Philip Colbert, founder of The Rodnik Band, Garret Moore of arts events company Immersive Cult, and actress Sophie Kennedy Clark.

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  • Pictured here with the Rodnik Toyota Aygo during London Fashion Week are (left to right): Philip Colbert, founder of The Rodnik Band, Garret Moore of arts events company Immersive Cult and DJ Mademoiselle Yulia.

    Dimensions:4896px x 3264px
    Size:9.71 MB
  • Tokyo Dreams with Aygo

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  • 'Philip Colbert, founder of The Rodnik Band Fashion Label, is pictured here with the Toyota Aygo which has been transformed with a unique Rodnik 'Tokyo Dreams' design for London Fashion Week.

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  • 'A Toyota Aygo has been transformed with a unique 'Tokyo Dreams' design by the Rodnik Band fashion label for London Fashion Week.

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  • 'A Toyota Aygo has been transformed with a unique 'Tokyo Dreams' design by the Rodnik Band fashion label for London Fashion Week.

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    Size:1.45 MB