TOYOTA’S GLOBAL 5 CONTINENTS DRIVE HEADS FOR THE UK
- A seven-year R&D project supporting Toyota’s mission to make ever-better cars
- European leg will cover more than 11,500 miles and visit 23 countries, including the UK
- Launched in Australia in 2014 and scheduled to conclude in Japan in 2020
Toyota’s 5 Continents Drive started its European leg this week, the latest stage in an unprecedented around-the-world “test drive”. The epic journey takes in some of the most punishing terrains that each continent has to offer, visiting key Toyota locations along the way.
The European route will cover more than 11,500 miles taking in 23 countries. The initial eight-week programme take in the UK, where the schedule includes a visit to Toyota’s engine manufacturing centre in Deeside, North Wales. A second, four-week winter expedition will cover Europe’s northern and eastern regions. Starting in Copenhagen, Denmark, it will conclude at the Toyota Gazoo Racing World Rally Team factory in Puuppola, Finland.
An official launch took place yesterday at the Caetano plant in Portugal, a symbolic location as it is here that the first Toyota vehicles were built in Europe, 46 years ago.
Dr Johan van Zyl, President and CEO of Toyota Motor Europe, said: “Europe is one of the world’s most – if not the most – demanding and competitive automotive markets. It is an extremely important region to Toyota because it helps us to benchmark the quality and performance of our products in a market that requires the highest standards to be met.”
The 5 Continents Drive supports Toyota’s mission to create ever-better cars, a seven-year research and development project of unparalleled scale: a continuous, global initiative to put Toyota vehicles to the ultimate test, across every possible terrain and climate. It is not just about following well-trodden paths, but finding new places to drive and encountering the unknown.
At the same time as the cars are being put to the test, so are the Toyota engineers taking part in the journey, true to the ethos that “roads train people, and people make cars”. Leaving their desks behind, they are experiencing first-hand how vehicle performance is affected by the enormous variety of driving conditions around the world. They are also meeting and listening to Toyota colleagues and customers to gain a better understanding of people’s needs, priorities and preferences in different world markets.
The project has already safely and successfully completed routes through Australia (2014), North America (2015) and Latin/South America (2016), covering almost 43,500 miles in the pursuit of making better, cleaner and safer vehicles.
Europe, the birthplace of the modern automotive industry, offers a very different set of challenges and opportunities compared to the continents already covered. A remarkable blend of politics, history, culture and laws has created driving conditions unique to each European country.
After visiting Europe, the seven-year cycle will progress to Africa and finally Asia, where the project will conclude in Japan in 2020. That year will see Tokyo host the Olympic and Paralympic Games. Toyota is a TOP partner for the Games, providing sustainable mobility to the entire Olympic and Paralympic movement.