Toyota Motor Manufacturing (UK) Ltd has built eight different models at its Burnaston factory since the first car, a Carina E, rolled off the line in 1992.
Toyota was named the world’s most valuable automotive brand for the ninth year running in the recently published Best Global Brands report 2012, compiled by Interbrand. This year’s report sees Toyota’s brand valuation improve by nine per cent to more than $30 billion. The brand secured 10th position across all industries, an improvement of one place over 2010.
Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.