BMW Group and Toyota Motor Corporation (TMC) are pursuing their successful strategic long-term cooperation in the field of sustainable mobility today by signing binding agreements aimed at long-term collaboration between the two companies for the joint development of a fuel cell system, joint development of architecture and components for a sports vehicle, and joint research and development of lightweight technologies.
Toyota’s proud record of manufacturing in the UK reached another landmark today with the official start of production of the all-new Auris at its Burnaston factory. Dr Vince Cable, the Secretary of State for Business, Innovation and Skills, welcomed Toyota’s continued investment in its UK operations, which will also see the new Auris Touring Sports estate car built at the plant from next year.
Toyota was named the world’s most valuable automotive brand for the ninth year running in the recently published Best Global Brands report 2012, compiled by Interbrand. This year’s report sees Toyota’s brand valuation improve by nine per cent to more than $30 billion. The brand secured 10th position across all industries, an improvement of one place over 2010.
Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.