Sports coupes are rarely the toast of Britain’s business motoring community, but the Toyota GT86 has proved it has what it takes, winning this year’s Fleet World Road Test Editor’s Award.
Toyota shows there are no barriers when it comes to customisation with a no-holds-barred sporting display at this year’s Tokyo Auto Salon that ranges from Yaris to the Lexus LFA. Its impressive line-up of 10 cars includes new concepts from GRMN and G Sports, plus four different custom versions of GT86.
Toyota is launching a multi-million pound advertising strategy for the new GT86 sports coupe. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for its exhilarating, authentic driving experience.
Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.