PRIUS+ IN THE PINK WITH WHAT CAR? GREEN AWARD

It’s only been on sale since July, but Toyota’s Prius+ has already shown winning form in picking up the best MPV title in What Car? magazine’s 2012 Green Awards. The honour for Prius+, Europe’s first seven-seat full hybrid, recognises its […]

THE NEW TOYOTA VERSO

The new Verso, unveiled at the 2012 Paris motor show, showcases Toyota’s European design and engineering capabilities. It joins the new Auris and Auris Touring Sports as the third element in the company’s renewed product offensive in the compact/family car market – the C-segment.

TOYOTA GT86 LAUNCHED WITH MULTI-MILLION POUND REAL DEAL CAMPAIGN

Toyota is launching a multi-million pound advertising strategy for the new GT86 sports coupe. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for its exhilarating, authentic driving experience.

TOYOTA GT86 CLAIMS FIRST BRITISH MOTORSPORT VICTORY

Toyota’s new GT86 sport coupe has claimed its first UK motorsport victory, winning the third round of the Toyota Sprint Series at Barkston Heath on Sunday 12 August.  Driven and prepared by Adrian Smith of Fensport in conjunction with Autocar […]

WHATEVER FLOATS YOUR ROOF: TOYOTA SETS THE STYLE FOR SUMMER WITH NEW YARIS EDITION AND TREND

Toyota brings a bit of welcome styling sizzle to Britain’s bleak summer with the timely introduction of the new Yaris Edition and Yaris Trend. Adding a healthy dose of visual pizzazz to Yaris’s sharp appearance, both come with blacked-out C-pillars which, combining with darkened rear privacy glass and contrasting with Tyrol Silver or Cirrus White paintwork, create a floating roof effect.

TOYOTA’S NEW MODEL ARMY ADDS EXTRA IMPETUS TO SALES BOOM

Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.

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