Toyota is launching a multi-million pound advertising strategy for the new GT86 sports coupe. The Real Deal campaign, created by Saatchi & Saatchi London, celebrates Toyota’s return to its sports car heritage and reflects the rave reviews the GT86 has received* for its exhilarating, authentic driving experience.
Toyota brings a bit of welcome styling sizzle to Britain’s bleak summer with the timely introduction of the new Yaris Edition and Yaris Trend. Adding a healthy dose of visual pizzazz to Yaris’s sharp appearance, both come with blacked-out C-pillars which, combining with darkened rear privacy glass and contrasting with Tyrol Silver or Cirrus White paintwork, create a floating roof effect.
Toyota’s UK showrooms are crowded places these days, thanks to the arrival of four new models, and plenty of customers keen to make a purchase. This summer’s introduction of the GT86 sports coupe, Yaris Hybrid, Prius+ and Prius Plug-in have helped boost sales and build interest in Toyota’s range of cars – now 17-strong.
The Toyota’s new Prius Plug-in delivers distinct advantages in terms of its extended all-electric driving range, exceptionally low CO2 emissions and, when running in full hybrid mode, excellent fuel economy. Not only do these contribute to strong environmental profile, they also support competitive day-to-day running costs for motorists.