TOYOTA YARIS SR: A WINNING RECIPE

Take one Yaris. Add highly desirable styling and exclusive equipment features. Price competitively and sell.

It is as simple as that. Toyota has comprehensively upgraded the specification of its 1.3 VVT-i and 1.4 D-4D Yaris SR models to create one of the most impressive supermini prospects on the market.

A unique standard feature of the new Yaris SR is the satellite navigation / audio system which is both built in and fully portable. The system offers handy touch screen operation, Bluetooth connectivity and USB connection for MP3 players.

Taking as its starting point the highly specified T3 model, the SR ramps up its owner-appeal with the addition of:

  • Fully integrated audio system with removable TomTom satellite navigation unit – a first in the B segment, exclusive to Toyota
  • Toyota Motorsport 16-inch Pit Lane alloy wheels
  • Toyota Motorsport lowered sports suspension
  • Rear roof spoiler
  • Chrome exhaust finisher
  • Brushed alloy gearshift knob (manual versions)
  • Front scuff plates

In spite of all these extra features, the on-the-road price of the SR models is just £350 greater than the equivalent T3 version and represents £1,100 extra value. And the price tag also covers nine airbags, electric front windows, remote central double locking, air conditioning, front fog lamps and the one-touch Easy Flat folding rear seat system.

In terms of specification, the new Yaris SR represents better value for money than its key rivals. Taking the three-door 1.3 VVT-i version as an example, customers benefit from up to £950 additional value compared to equivalent competitor models, as the table below illustrates.

MODEL

TOYOTA YARIS SR 1.3 VVT-i  3dr

VAUXHALL CORSA SXi 1.4 A/C 3dr

FORD FIESTA 1.4 Zetec Climate 3dr

PEUGEOT 207 1.4 SPORT 3dr

OTR price

£10,995

£11,450

£10,695

£11,425

16in alloy wheels

/

/

15in

15in

Lowered sports suspension

/

/

x

x

Fully integrated satellite navigation

/

x

x

x

Rear roof spoiler

/

x

/

x

Knee airbags

/

x

x

x

Specification adjusted price

£10,995

£11,835

£11,735

£11,945

Yaris additional value vs competitors

£840

£740

£950

The SR is available in both three and five-door body styles with a choice of 86bhp (87 DIN hp) 1.3-litre VVT-i petrol or 89bhp (90 DIN hp) 1.4-litre D-4D diesel power. A five-speed manual gearbox is fitted as standard, but customers can opt for the MultiMode transmission, which adds £500 to the price tag.

The 1.3 petrol unit produces 121Nm of torque at 4,200rpm for sporty but smooth performance. Acceleration from rest to 62mph can be accomplished in 11.5 seconds and top speed is 106mph. The engine emits 141g/km of carbon dioxide, placing it in band C for Vehicle Excise Duty.

The 1.4 D-4D engine delivers 190Nm of torque from 1,800 to 3,000rpm. This engine can return 62.8mpg in combined cycle driving, with further ownership cost benefits from CO2 emissions of 119g/km (band B for VED). Acceleration from nought to 62mph takes 10.7 seconds and top speed is 109mph.

The new Yaris SR is on sale now.

Yaris SR prices and insurance groups

MODEL

OTR PRICE

INSURANCE GROUP

Yaris SR 1.3 VVT-i three-door manual

£10,995

5E

Yaris SR 1.3 VVT-i three-door M/M

£11,495

5E

Yaris SR 1.3 VVT-i five-door manual

£11,495

5E

Yaris SR 1.3 VVT-i five-door M/M

£11,995

5E

Yaris SR 1.4 D-4D three-door manual

£11,995

5E

Yaris SR 1.4 D-4D three-door M/M

£12,495

5E

Yaris SR 1.4 D-4D five-door manual

£12,495

5E

Yaris SR 1.4 D-4D five-door M/M

£12,995

5E

ENDS

Images

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  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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    Size:1.3 MB
  • The 2008 model Yaris SR 1.3 and 1.4 D-4D

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    Size:1.26 MB
  • New Toyota Yaris with integrated and Portable Satellite Navigation

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  • New Toyota Yaris with integrated and Portable Satellite Navigation

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  • New Toyota Yaris with integrated and Portable Satellite Navigation

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  • New Toyota Yaris with integrated and Portable Satellite Navigation

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