Online retailer, is one of the first UK organisations to adopt the new Toyota iQ as its company car. An incentive for star performers, as well as an on-car branding opportunity and an environmental statement, has issued the economical car to 15 staff.

“ is a rapidly expanding organization and is always looking for ways to reward success,” said Dominic Starkey, the company’s Head of E-Commerce. “The new car is one of the ways in which star performers within the business can benefit from our growth and be repaid for their support and effort.”

Mr Starkey said that the vehicles would also act, “as part of a wider drive to be as green and ethical as possible,” and enable the company to benefit from, “the fantastic opportunity on-car branding affords us”. The iQs are being supplied in white, sign-written with the company’s web address,

“We chose the iQ because it is leader in its class from an environment angle, has a great spec and is one of the flagship products from a forward-thinking company,” added Starkey.

Steve Jolley, of the supplying RRG Group which has 19 centres in the North-West, said, “We took one of the first two iQs in the country up to Northwich to show last December. We followed that with around 30 test drives in January.”

“The staff all love the cars,” continues’s Starkey. “The spec is impressive, and though it looks like a small car from the outside, once inside it feels and drives like a much larger car, which is testament to its comfort and design.”

The Toyota iQ is powered by a 1.0 VVT-i 68bhp petrol engine, which provides fuel economy of 65.7mpg and emissions of just 99g/km.

The car exemplifies the new Toyota Optimal Drive concept of powertrain engineering and design, which brings more power better economy and lower emissions.

The Hut’s iQs are being supplied on two-year contracts, with half of the first batch through Toyota Finance and the remainder through Arval.



Based in Northwich, Cheshire, was established in 2004 by Matthew Moulding and John Gallemore. is the fourth largest online entertainment retailer selling home entertainment products such as DVDs, games, music and books.

Alongside the company’s online retail sites, runs a white label website service for a number of leading retailers including ASDA, Phones4U and DSGi .

A Sunday Times Tech Track company, is the fastest growing technology company in the North West and is ranked 8th in the UK. For further information, please visit

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  •’s Top Performers Hit The Road In Toyota iQs

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  • Julie Fisher from Lease Management and Steve Jolley, RRG Toyota (left) present the cars to Dominic Starkey from TheHut.

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  • Dominic Starkey (left) receives the keys from Steve Jolley, RRG Toyota and Julie Fisher Lease Management.

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