Alliteration abounds at the 2012 International Tokyo Toy Show, as Toyota announces it will display a family-oriented concept vehicle.

The vehicle, called the”Camette”, has been designed firmly as a concept, with no plans for production. The concept is designed to promote cars to a future generation of potential drivers.

The vehicle features a customisable body, with easily removable body panels, available in a wide range of colours and designs. The simple body structure and components have been used to give parents and children the chance to become more familiar with the workings of motor vehicles.

The interior features seating for three in a triangular ‘1+2’ configuration to create an intimate family driving space, maximising parent-child communication. The pedals and seats are fully adjustable to allow children to operate controls (where legal), while an adult seated in the right rear seat can assist with steering and braking.

The Camette will be displayed in two guises, the Camette ‘Sora’, and Camette ‘Daichi’.

The 2012 International Tokyo Toy Show is open from 14th June.


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  • Camette Sora

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    Size:5.45 MB
  • Toy Toyota concept unveiled at 2012 Tokyo Toy Show

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  • Camette Sora Interior

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    Size:7.5 MB
  • Camette Daichi

    Dimensions:4368px x 2912px
    Size:5.54 MB
  • Camette Daichi

    Dimensions:4368px x 2912px
    Size:5.53 MB