Toyota’s presentation at the Frankfurt motor show takes two dominant themes: the increasing success and relevance of hybrid technology, captured in a new design study for the C-HR crossover; and the company’s 65-year SUV heritage and leadership in quality, durability and reliability (QDR), represented by the world premiere of the new Land Cruiser.

The C-HR Hy-Power concept is a design study developed by Toyota’s European studio, ED2. It emphasises the new crossover’s emotional and powerful look, while hinting at a future expansion of Toyota’s hybrid powertrain line-up within its core models.

Toyota’s 65-year heritage and QDR leadership in authentic SUV engineering is celebrated in the world premiere of a new Land Cruiser. Featuring a unique-in-class body-on-frame construction, it’s designed to take you wherever you want to go – and bring you back.

The Toyota stand will also feature the new Yaris GRMN hot hatch and the new Auris Touring Sports Freestyle, which will bring new personalisation opportunities to the British-built Auris range.

Toyota will host a press conference on its stand at 8.50am on the show’s press day, 12 September.

Toyota Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Rogers on 01737 367224 or by email at
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at
General, fleet and motorsport media enquiries


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