Toyota at the Frankfurt Motor Show

31 August 2017

Toyota’s presentation at the Frankfurt motor show takes two dominant themes: the increasing success and relevance of hybrid technology, captured in a new design study for the Toyota C-HR crossover; and the company’s 65-year SUV heritage and leadership in quality, durability and reliability (QDR), represented by the world premiere of the new Land Cruiser.

The Toyota C-HR Hy-Power concept is a design study developed by Toyota’s European studio, ED2. It emphasises the new crossover’s emotional and powerful look, while hinting at a future expansion of Toyota’s hybrid powertrain line-up within its core models.

Toyota’s 65-year heritage and QDR leadership in authentic SUV engineering is celebrated in the world premiere of a new Land Cruiser. Featuring a unique-in-class body-on-frame construction, it’s designed to take you wherever you want to go – and bring you back.

The Toyota stand will also feature the new Yaris GRMN hot hatch and the new Auris Touring Sports Freestyle, which will bring new personalisation opportunities to the British-built Auris range.

Toyota will host a press conference on its stand at 8.50am on the show’s press day, 12 September.

Download this release as a PDF below

Toyota at the Frankfurt Motor Show

Images

Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at david.rogers@tgb.toyota.co.uk

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at david.crouch@tgb.toyota.co.uk

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.


To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News