Toyota has become the headline sponsor and exclusive vehicle partner of the Adventure Travel Film Festival, in a partnership that sees festival co-founder, Lois Pryce, team up with Toyota as an adventure ambassador.

The event, marking its tenth anniversary, is a weekend-long celebration of adventure travel and independent film-making, showcasing all manner of diverse and intrepid journeys documented by the very people who undertook them.

The festival is the work of adventurers Lois Pryce and Austin Vince, each veterans of a whole host of expeditions.  In celebration of the festival’s tenth year, Lois and Austin have hand-picked almost forty films to be shown at the event – the highest number yet.

Hinting at the sheer variety of what will be shown, Lois Pryce talks about what festival-goers should expect:

“From the hundreds sent to us – and we watch every single one – this year, we’re pretty sure that we’ve picked out our most astonishing line-up of films ever.  Alongside some jaw-dropping overland journeys, we’ve got paragliding, packrafting and even some adventure travel painting…it’ll make sense when you see it!

“There are also some major twists on the more traditional tales of adventurous walking, cycling and motorcycling journeys but I mustn’t give the game away!”

On the collaboration with Toyota and its support for the festival, Lois adds:

“Wherever I’ve travelled in the world, invariably you’ll see a Land Cruiser or Hilux plugging away into the deepest of depths.  It’s a natural fit.”

Alongside the motivational on-screen schedule, the Adventure Travel Film Festival offers a packed speaker line-up, featuring tales of ditching the 9-5 drudgery through to a magical adventure travel music tale introduced by renowned music journalist, David Hutcheon.  There’ll also be film-making tutorials and a whole host of survival workshops.

Andrew Cullis, director of communications and product at Toyota, sees Toyota’s partnership with Lois Pryce and the Adventure Travel Film Festival as the perfect match:

“People who’ve been to the Adventure Travel Film Festival will tell you that it’s the most inspirational weekend of their year.  The festival ethos is that everybody leaves with a big dose of encouragement because the films range from the epic to the most utterly simple of adventure concepts.  Even people who have to squeeze their travels into a weekend will come away aching to either bung a bag in the boot, sling a pannier over their bike, put a pack on their back and just go.

“With a long and proven history of providing the vehicles that people rely on to reach the farthest-flung corners of the globe, the festival outlook chimes with exactly the spirit of adventure that runs through Toyota.”

The Adventure Travel Film Festival takes place in the picturesque grounds of Hatherop Castle School on 14-16 August.  Full information on the festival and ticket details can be found at



Toyota Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Rogers on 01737 367224 or by email at
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at
General, fleet and motorsport media enquiries


    Images are copyright free for editorial purposes only
  • The Adventure Travel Film Festival, 14-16 August, Hatherop Castle

    Dimensions:3013px x 1043px
    Size:108 KB
  • Renowned adventure traveller and author, Lois Pryce, teams up with Toyota as an adventure ambassador

    Dimensions:2830px x 4603px
    Size:1.87 MB
  • Several hundred people will head to the inspirational event, this year held at Hatherop Castle, Cirencester

    Dimensions:1920px x 1080px
    Size:1.21 MB
  • A whole host of adventure workshops will be on offer

    Dimensions:3264px x 2448px
    Size:3.01 MB