NEW TOYOTA PRIUS AN INSTANT HIT

The British motoring public has shown itself eager to embrace the latest advances in cleaner, fuel efficient, full hybrid power by signing up in their thousands to buy the all-new Toyota Prius.

NEW PRIUS RECYCLING

Long before the first new Prius reached the showroom, Toyota had plans in place to ensure that when the car reaches the end of its useful life it can be disposed of in an environmentally responsible fashion.

NEW PRIUS: EFFICIENT DESIGN

Inside and out, the design of the new Toyota Prius plays a key role in its ultra-efficient performance and its all-round practicality as a family car. “Minimum outside, maximum inside” was Toyota’s guiding principle.

NEW PRIUS: COOLED BY THE HEAT OF THE SUN

Climbing into a car that’s been parked for a while on even a moderately sunny day can be an uncomfortable experience and is likely to provoke full-blast operation of the air conditioning, using up fuel and increasing emissions.