PRICES PEGGED FOR NEW PRIUS

It’s said that you get what you pay for, but where Toyota’s new full hybrid Prius is concerned, customers enjoy great deal more for the just the same price they would pay for the current model.

NEW TOYOTA PRIUS TECHNOLOGY AND INNOVATION

It is said that when you are at the top, the only way you can go is down. Not so for the remarkable Toyota Prius, which this summer takes its advanced hybrid power technology and environmental leadership on to a higher level.

EUROPEAN DEBUT FOR NEW TOYOTA PRIUS

The first-generation Prius was the world’s first mass-produced hybrid vehicle. Launched in Japan in 1997 and in Europe in 2000, the unique Toyota hybrid established a major industry milestone in vehicle powertrain development and sustainable mobility.

TOYOTA AT THE 2009 GENEVA MOTOR SHOW

Toyota will unveil its all-new Verso at the Geneva motor show, a no-compromise MPV that offers more space, comfort and practicality, and benefits from the latest occupant and pedestrian safety features.

Toyota To Build Prius In USA

TOYOTA TO BUILD PRIUS IN USA

Toyota, with a long-term aim toward enhancing its ability to flexibly respond to rapid fluctuations in North American market demand and toward facilitating a stable supply of North American-made vehicles, announces the following changes to its North American production structure.