SUZUKI AND TOYOTA TO EXPLORE BUSINESS PARTNERSHIP

Aim to strengthen collaboration in environment, safety and information technology

Suzuki Motor Corporation (Suzuki) and Toyota Motor Corporation (Toyota) announced today that both companies have agreed to start exploring ideas directed towards a business partnership.

The environment surrounding the automotive industry has been changing rapidly and in an unprecedented fashion. As such, the industry is required to work not only on conventional automobile research and development, but also on R&D for advanced and future technologies in fields such as the environment, safety and IT. In addition to the work conducted by individual companies, it is increasingly important to work together with other businesses in areas such as infrastructure development and the setting of new industrial standards.

With its primary focus on mini-vehicles, Suzuki has been consistently refining its technologies in order to develop vehicles that are highly price-competitive. However, Suzuki is increasingly feeling a sense of uncertainty in the face of the advanced and future technology R&D field. Where Toyota is concerned, although it has been working on R&D in the environment, safety and information technology fields, it is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardisations and partnership with other companies.

Toyota and Suzuki have just started exploring opportunities for collaboration, in the belief that it will help both companies meet their respective challenges. This discussion is based on the prerequisite that both companies continue to compete with each other in a fair and independent manner. Toyota and Suzuki will also be open to other companies regarding this collaboration idea, and aims for standardisation in the industry.

Osamu Suzuki, Chairman of Suzuki, said: “Toyota is the industry-leading and the most reliable company actively working on various advanced and future technologies. I am appreciative that Suzuki is able to start discussions with Toyota to explore ideas on a partnership. I first spoke about this possibility with Toyota’s Honorary Chairman Shoichiro Toyoda, and am very grateful that President Akio Toyoda has also showed an interest. We will proceed with discussions for the future of Suzuki.

Akio Toyoda, President of Toyota, said: “As the environment which surrounds the automobile industry has been changing drastically, we need to have the ability to respond to changes in order to survive. In addition to the R&D which each company is working on individually, it is very important now to have partners who share the same goal and passion. We would like always to keep our doors open for new partnership opportunities, which will contribute to the making of ever-better cars, as well as to the development of the automotive industry.

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For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at james.clark@tgb.toyota.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@tgb.toyota.co.uk
General media enquiries
David Crouch on 01737367505 or by email at david.crouch@tgb.toyota.co.uk
General, fleet and motorsport media enquiries
Richard Seymour on 01737 367272 or by e-mail at richard.seymour@tgb.toyota.co.uk
General and technical media enquiries

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  • Akio Toyoda, President of Toyota (left) and Osamu Suzuki, Chairman of Suzuki
    Akio Toyoda, President of Toyota (left) and Osamu Suzuki, Chairman of Suzuki

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