“Indestructible” Toyota Conquers The Volcano That Emptied The Skies

16 April 2010

Hilux drives to the heart of Iceland’s devastating eruption

A new chapter has been written in the world-conquering history of Toyota’s mighty Hilux as it took on the ice and fire of Iceland’s Eyjafallajökull volcano, just hours before its eruption brought chaos to the skies of Europe.

The legendary pick-up that Top Gear simply could not destroy and which was the first car to be driven across the Arctic to the Magnetic North Pole proved the perfect transport for scientists racing to set up monitoring equipment before the long-dormant mountain blew its top and sent a vast cloud of ash 30,000 feet into the sky.

The vehicles used for the expedition were prepared by specialist firm Arctic Trucks to the same extreme environment specification as the Hilux used by Jeremy Clarkson and James May for their historic polar expedition. With giant low pressure 38-inch tyres, the go-anywhere Hilux had the measure of every challenge in its path as it made its way through ice and snow towards the volcano’s fiery heart.

With Europe’s most advanced aircraft rendered powerless by the ash-filled atmosphere, it’s Hilux that once again has proved itself the master of everything man and nature can put in its path.

ENDS

Download this release as a PDF below

“Indestructible” Toyota Conquers The Volcano That Emptied The Skies

Images

Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at david.rogers@tgb.toyota.co.uk

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at david.crouch@tgb.toyota.co.uk

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.


To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News