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MEDIA ADVISORY

29 October 2025

Toyota Group at the Japan Mobility Show 2025

On 29 October, the Toyota Group unveiled a number of new concepts, models, and brand directions at the 2025 Japan Mobility Show.

New product offerings were displayed showcasing the future strategies and innovations from the automaker’s various marques and nameplates.

With highlights including Lexus’s “Discover” ecosystem and messaging, the expansion of the Century nameplate into a stand-alone brand, and various other mobility products and vehicles from Toyota and Daihatsu, the Toyota Group continues to advance mobility for all and complement the lifestyles and aspirations they embody.

The following press materials are now available: –

ENDS

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Toyota and Lexus Press Releases