Six million electrified vehicle sales in Europe highlight the benefit of Toyota’s multi-path strategy

• Toyota Motor Europe (TME) cumulative electrified vehicle sales pass six million units
• TME’s multi-path strategy has seen its average fleet emissions reduced by more than 50 per cent since 1995
• Globally, Toyota’s electrified vehicle sales have passed 30 million since the launch of Prius in 1997

Toyota Motor Europe (TME) has reached a milestone with cumulative sales of electrified vehicles surpassing six million at the end of 2024. This achievement reflects the success of Toyota’s multi-path strategy which enables customers to reduce emissions wherever they live, especially where the enabling conditions for zero emission vehicles are limited.

In Europe, Toyota offers a wide line-up of battery electric, fuel cell electric, plug-in hybrid and hybrid vehicles as part of the multi-path approach. Since 1995, Toyota’s average tailpipe emissions in Europe have decreased by more than 50 per cent* underlining the positive impact of its diversified approach to electrification.

In 2024, TME outperformed the market with a four per cent year-on-year sales increase, selling more than 1.2 million Toyota and Lexus vehicles, a new record. The mix of electrified vehicles within TME’s sales portfolio grew to 74 per cent, reflecting the market demand for a multi-tiered approach to CO₂ reduction that the multi-path strategy offers. 

Globally, across the period 1997-2024, Toyota has exceeded 30 million electrified vehicle sales.

Toyota is committed to achieving 100 per cent CO₂ reduction in all new vehicle sales by 2035 in Europe. This goal aligns with Toyota’s global Environmental Challenge 2050, which aims for carbon neutrality by 2050 and in Europe by 2040.

*Between 1995 and 2021, Toyota average fleet emissions for passenger cars decreased from 192 CO₂ g/km to 92 CO₂ g/km. From 2021, CO₂ measurement methodology changed from NEDC to WLTP.

ENDS