Strong demand drives Toyota to increase Yaris production
- Strong sales demand for Yaris Hybrid – unique in small car sector – in particular
- Introduction of 3rd shift to increased production plan of 15 per cent to 220,000 units for calendar year 2014
Toyota announced this week that it will start operating a third production shift at its European Yaris factory from June 2014 in order to meet high demand for its two products, the Toyota Yaris and the Toyota Yaris Hybrid.
The Yaris is unique among small cars in having the option of proven Toyota hybrid technology, bringing the easy driving, fuel efficient hybrid drive to a wider audience than ever before.
The three-shift operation will require an increase in manpower by 500 production employees, which will bring total employment at Toyota Motor Manufacturing France (TMMF) in Valenciennes to more than 4,000.
Until the third shift is in place, some Saturday production is planned to meet the demand.
“Sales forecasts have led us to increase production plans by around 15 per cent for 2014, for a total annual production volume of around 220,000 units,” confirmed Koreatsu Aoki, President of TMMF.
