The aim was to give business car drivers and fleet operators from the Midlands the chance to get behind the wheel and learn more first-hand from the experts about how choosing a new Toyota or Lexus can be good for business costs and performance. As well as driving the cars, guests heard presentations on Toyota’s UK operations, its hybrid technology and the support Toyota and Lexus Fleet Services can provide.
The line-up of vehicles ranged from the innovative iQ city car to the Lexus LS 460 limousine. Also featured were Toyota’s British-built new Auris hatchback and Avensis, together with the recently launched new Verso and RAV4. The market-leading Toyota and Lexus hybrids proved particularly popular, in particular the rechargeable Prius Plug-in.
Neil Broad, General Manager Toyota and Lexus Fleet Services said: “It’s our aim to make our vehicles as easy to access as possible, so we’re taking them to where our customers are, minimising the time they need be away from their business.
“The Derby event shows how we are strengthening our engagement with customers and giving them the chance to find out for themselves what a strong proposition Toyota and Lexus vehicles represent right across the range, both from speaking to our team and driving the cars themselves.
“We are also able to learn more about their requirements and their priorities, helping us ensure that we develop our services to provide the right solutions and support.”