Toyota announces winners of its 2023 Best Retailer in Town (BRIT) awards

• FRF Group named Best Toyota Group in annual BRIT (Best Retailer in Town) awards
• Vantage Toyota Scarborough named Toyota Retailer of the Year
• Ichiban awards for excellence earned by Vantage Toyota Preston (large retailer), Vantage Toyota York (medium retailer), and Vantage Toyota Scarborough (small retailer)

Toyota has announced the winners of its 2023 BRIT (Best Retailer in Town) awards, with FRF Group earning the Best Toyota Group award, and Vantage Toyota Scarborough winning Toyota Retailer of the Year.

This is the 10^th year of the Toyota BRIT awards which recognise the top-performing Toyota centres in the UK.

FRF Group, winner of the Best Toyota Group award, is a family business that has operated in South Wales for more than 20 years. In 2023 it acquired Toyota businesses in Cardiff and Newport, taking the number of its Toyota centres to six. FRF is proud of its consistent focus on all aspects of the business. The team has continued to find new ways to enhance the customer experience, including significant investment in showroom facilities. 

Mark Radcliffe, FRF Managing Director, commented, “This award reflects the hard work of the whole team. It’s a great recognition for us all and demonstrates our commitment to and investment in the business and our aim to deliver the highest level of customer experience through an engaged and highly motivated team.”

The Toyota Retailer of the Year award went to Vantage Toyota Scarborough, part of the Yorkshire and Lancashire-based Vantage Motor Group. The retailer performed consistently throughout the whole of 2023, with the team working together to excel in all areas of the business.

Peter Stableford, Centre Principal, Vantage Toyota Scarborough, said: “I’m delighted for our team, many of whom see this as the highlight of their career so far. It’s a brilliant recognition of their relentless commitment to the Centre and our customers, with everyone taking pride in their work and striving to do better every day.”

Three Toyota Retailers from the Vantage Group were rewarded with Ichiban awards for excellence in customer service from Toyota GB:

Vantage Toyota Preston received the award in the Large Retailer category. Having recently invested in a significant showroom upgrade at their Riversway Motor Park site, the team at Preston have embraced their new surroundings to full effect.

The Medium Retailer category award went to Vantage Toyota York, a centre that previously won an Ichiban award in 2021. This second award reflects the centre’s continued commitment to excellence and the team’s relentless efforts to create special moments for its customers.  

The Small Retailer award was won by Vantage Toyota Scarborough, whose team goes above and beyond to deliver the best experience possible for its customers, receiving a 4.9-star rating from more than 380 reviewers on Google. 

Vantage Motor Group, which celebrated its 20^th birthday in 2023, has nine Toyota centres across Yorkshire and Lancashire.

Andrew Mallory, Chief Operating Officer, Vantage Motor Group, said:

“Winning all three Toyota Ichiban awards is a testament to the incredible teamwork and unwavering dedication of our colleagues, who prioritise customer service above all else. Each member of our team has played an integral role in achieving this remarkable feat, demonstrating their commitment to exceeding customer expectations. This achievement has inspired us to continue working together, to set new standards of excellence in customer satisfaction.”

Below is a complete list of BRIT award winners for 2023:

ENDS