Toyota marks launch of the Aygo X JBL with The Sound of Noise original playlist

• Special edition of Toyota’s compact urban crossover celebrates the excellence of JBL premium audio
• New model launch celebrated with release of an original playlist, The Sound of Noise
• Three tracks created to inspire a range of sensations, recorded in and outside the car

The Sound of Noise is a playlist of original sounds and speech, created to celebrate the launch of the Aygo X JBL, a new special edition of Toyota’s compact urban crossover. The tracks reflect the car’s individual character and the quality of its premium JBL sound system.

The three-track collection comprises the sounds of a drive through Berlin, a relaxing collection of sounds generated by the vehicle itself and an informative discussion about audio technology.

In the first track, listeners are transported to the heart of the German capital for an evocative audio journey that captures the noise of the street, from mechanical sounds and rumble of nearby traffic to the ringing of bicycle bells and the hum of pavement conversations.

The ASMR Textures track promotes deeper relaxation. ASMR – autonomous sensory meridian response (ASMR) – is the physical sensation created by sounds, often simply everyday noises. The concept has grown in popularity as a means of unwinding, with tracks streamed by millions of listeners.  For The Sound of Noise, a seven-minute track has been composed using sounds recorded inside and outside the Aygo X JBL. Ultra-sensitive microphones captured the sound of touch actions on different materials in a studio recording session. The sounds were then arranged and processed using effects such as reverb, delay and panning to create an aural experience to stir the emotions.

For intellectual stimulation, the third track is a six-minute podcast-style discussion from inside the Aygo X JBL that gives insights into the development of the car’s premium sound system. Kyle Concessi, JBL’s Automotive Sound Owner for the Americas and Europe, reveals the secrets to successful vehicle audio system design. Listeners can discover the challenges and limitations to creating a clear, dynamic sound and the solutions applied to achieve a wide sound stage inside the compact Aygo X.

The Sound of Noise playlist is available now on streaming platforms.

The Aygo X JBL special edition is on sale now. Its special features include a 300W premium JBL sound system, JBL branding details, a dedicated Jasmine Silver/black bi-tone paint finish and 18-inch alloy wheels.

Click here to listen on Deezer.

Click here to listen on Apple Music.

ENDS