Toyota Mirai Brings Zero Emission Hydrogen Power to Europcar UK’s Fleet

17 November 2016

The Toyota Mirai is helping Europcar UK make history by becoming the first hydrogen fuel cell vehicle to join its fleet. The company, part of Europe’s leading vehicle rental services group, has announced it will purchase a number of Mirai saloons after successfully securing grant funding from the Office for Low Emission Vehicles (OLEV).

Europcar UK’s investment in Mirai will help it build the country’s largest privately owned fleet of hydrogen-fuelled cars. The Toyotas will be deployed to support Brunel, Europcar’s newly acquired ground transportation business, and will also be available for corporate customer use.

Gary Smith, Managing Director, Europcar UK Group, said: “This is a major step forward for Europcar UK, putting us ahead of the competition when it comes to the size of our hydrogen fleet and moves us ever closer towards a zero emissions fleet that delivers the same level of convenience and performance that our customers expect, while improving air quality on UK roads.”

Jon Hunt, Toyota and Lexus Fleet Services Manager, said: “Europcar UK’s success in winning the OLEV grant highlights its leadership and focus on embracing the latest fuel technologies to drive down emissions and promote greener transport. The Toyota Mirai is an ideal choice to meet their priorities for both environmental performance and customer service, a stylish practical, capacious and comfortable saloon that produces no harmful emissions when driven.”

Mirai uses Toyota’s compact and lightweight fuel cell system to generate electricity on board from hydrogen stored in high pressure tanks. Hydrogen reacts with oxygen in the fuel cell in a process that is silent and produces no harmful emissions – the only by-product is water.

Download this release as a PDF below

Toyota Mirai Brings Zero Emission Hydrogen Power to Europcar UK’s Fleet


Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News