Toyota News and Features – 12 February 2016
The latest from the UK and overseas
Click the “read more” links to access the full stories and pictures.
New Prius media assets available
New Prius press information, images and video footage are now available on the Toyota media website. Read and download more here.
Toyota to build new hybrid engines in the UK
Toyota Manufacturing UK is to build new hybrid engines for a future crossover model, based on the Toyota C-HR concept. Its Deeside factory has gained more than £7 million in investment from Toyota and the Welsh Government for the new production deal. Read more here.
New crossover model confirmed for European manufacturing
In addition to announcing a new hybrid engine deal for Toyota’s UK manufacturing operations (above), Toyota has confirmed its new crossover model will be built at its Sakarya plant in Turkey. The new model will make its public debut at the Geneva motor show in March. Read more here.
New Prius given a heck of a Super Bowl launch
The new Prius took on a meaner image for Toyota’s showcase television ad during coverage of the weekend’s Super Bowl final, supporting a new image-building push for the top-selling hybrid.
Aygo free insurance deal
Toyota is helping younger drivers meet the rising costs of car ownership with a one-year free insurance deal on new Aygo models. Read more here.
Toyota global motorsport plans announced
Toyota Gazoo Racing will be in competition around the world in 2016, including high-profile participation in the World Endurance Championship, the Nürburgring 24 Hours and the Dakar Rally. The team have also announced a revised driver line-up for this year’s WEC campaign. Read more here and here.
Scion brand to move back to Toyota
The youth-focused Scion brand is being wrapped up in the USA, transitioning back to the Toyota name-plate after 13 years and more than one million sales.
Best of the blog: Hybrid cop cars
An Arkansas police squad has chopped in its Ford Crown Victorias and taken on a new fleet of Toyota Camry Hybrids. It’s a real culture shift for the force, as revealed in a new short film, Hybrid Law. Read more here.
Media website updates
New Prius press information, images and video footage available here.
Images and video resources
Visit the Images section of our media website, media.toyota.co.uk, for a comprehensive collection of current model shots, concepts and news pictures for easy download for editorial use. For film footage, click on the Videos tab to access the library and to view and download material.
Toyota social media channels
You can find much more Toyota content at: –
Official UK media website
Official Toyota UK blog
Official Toyota UK Facebook page
Official Toyota GB Twitter @toyotagb
Official Toyota UK YouTube channel
