Toyota reignites Start Your Impossible campaign for the Olympic and Paralympic Games Paris 2024

Toyota launches the next chapter of its Start Your Impossible global marketing campaign for the Olympic and Paralympic Games Paris 2024, showcasing the power of local communities rallying behind their athletes, and Toyota’s belief that no journey is taken alone.

The campaign celebrates some remarkable Olympic and Paralympic athletes and reveals the heroes behind their success: the coaches, teammates, parents, and fans, the community that supports their journey.

The message celebrates how where you come from – your community – matters. It’s this respect for local communities and long-standing commitment to sports that shine in Toyota’s support of more than 200 Olympic and Paralympic athletes around the world.

The Start Your Impossible commercials include:

• Send Off, which highlights the powerful impact of communities joining together to support their athletes as they head to the Olympic and Paralympic Games Paris 2024. 
• Together Wins which showcases how together we can achieve the impossible.

The linear TVC spots listed above will vary from :60, :30, and :15 seconds. The above will feature in TV spots of 60, 30 and 15 seconds. The campaign also includes a mix of six and 15-second social spots.

The campaign will run across various platforms, including broadcast commercials, digital video, digital content, paid social, out of home (OOH), and programmatic advertising. It features more than 20 exceptional Olympic and Paralympic athletes, including double Paralympic champion and Toyota GB ambassador, Jonnie Peacock.

The Start Your Impossible theme highlights Toyota’s respect for diverse local cultures and the pivotal role communities play in the athletes’ journeys. The campaign was developed in a global strategic and creative collaboration between long-standing agency partners, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 campaign, Toyota aspires to ignite the spark of endless possibilities that reside within communities all over the globe.

To learn more about Start Your Impossible visit www.startyourimpossible.com.

ENDS