Toyota Yaris Number One for Customer Satisfaction
The J.D. Power and Associates 2002 UK Car Customer Satisfaction Study brings another resounding vote of confidence from Toyota owners across the board, especially Yaris owners who voted their Supermini in first place with an 881 point score out of a possible 1,000 in the individual model survey.
As a brand, Toyota also ranked in second place overall, winning the Silver Award with 843 points – a further improvement on its fourth position in the 2001 survey. The Gold Award winner is Lexus, who claimed top spot for the second year running with 860 points.
The J.D. Power and Associates study is based on a total of almost 28,000 responses from owners of “V” and “W” registered vehicles, (September 1,1999 to August 31, 2000) reporting on 33 brands and 144 models. J.D. Power is publishing the results this year in collaboration with What Car? Magazine. The results are presented across seven segments, in which Toyota is the winner in four with sister brand Lexus coming top in another one.
|
POSITION |
TOYOTA MODEL |
CATEGORY |
|
1st |
Yaris |
City Car / Supermini |
|
1st |
Corolla |
Small Car |
|
1st |
Celica (MR2 in 4th position) |
Coupe / Roadster |
|
1st |
Picnic |
MPV |
|
1st |
Lexus IS200 |
Executive / Luxury |
|
4th |
Avensis |
Family Car |
|
4th |
RAV4 |
4×4 |
The Customer Satisfaction survey is made up of four measures that each describe an element of overall ownership satisfaction at two years; these being vehicle quality/ reliability, vehicle appeal, ownership costs and service satisfaction from a dealer. Toyota is one of only two manufacturers to achieve a top ten score in each of these four categories.
Yaris, however was not the only model success for Toyota this year as other models also scored well. Corolla ranking in 10th position overall is the winner of the small car sector; Celica in 13th place, winner of the coupe sector and Picnic in 23rd overall position the winner of the MPV sector.
Graham Smith, Managing Director of Toyota (GB) PLC commented: “This is a great success for Toyota and Yaris which has proved to be a sales hit Europe-wide. It is yet another clear validation that Toyota takes its build quality, reliability and above all, customer satisfaction very seriously. Further credit is due to our 220 strong dealer network whose commitment, exemplary levels of service and ‘right first time’ attitude helped Toyota achieve this result.”
ENDS
