Toyota’s Power of Choice event gives new car customers £1,000 to use as they choose

• Power of Choice event gives customers £1,000 to spend on their choice of Toyota products and services when buying a new hybrid, plug-in hybrid or all-electric vehicle*
• Options include increasing the part-exchange allowance for their existing vehicle, choosing accessories for their new car or organising a Toyota service plan or insurance cover
• Event runs throughout June for retail customers at Toyota centres nationwide

A special bonus awaits customers buying a new Toyota hybrid, plug-in hybrid or all-electric car or van during June – £1,000 to spend on their choice of Toyota products and services.

The Power of Choice event is different from familiar “money off” incentives. Rather than tying the customer to a particular saving or benefit, Toyota is letting them choose how they use their £1,000. The options range from raising their new car’s specification with extra accessories to organising a service plan or offsetting the cost of Toyota Insurance cover.

This designed-in flexibility reflects how Toyota is also giving customers a wealth of choice when it comes to electric and electrified vehicles with its multi-path technology strategy. Its extensive line up of fuel and emissions-efficient hybrid, plug-in hybrid and battery electric models provides solutions that are affordable, practical and meet customers’ needs and priorities.

The Power of Choice will only be available during June, with Toyota centres nationwide placing a special focus on the promotion between 8 and 16 June. The £1,000 voucher is in addition to other current Toyota offers (details below).

How the offer works

Customers can claim their £1,000 in the form of a free voucher, obtained simply by completing a short form online at Power of Choice or on their preferred Toyota centre’s website. Alternatively, they can complete a form in person in the showroom.

To qualify for the voucher, they must be retail customers ordering a new hybrid, plug-in hybrid or all-electric Toyota car or van during June 2024. The hybrid choice includes the latest, multi-award-winning Yaris, Yaris Cross and Corolla models, while the plug-in-hybrid line-up offers the all-new Toyota C-HR and the RAV4. The battery electric range includes the stylish bZ4X SUV, the Proace Verso Electric people carrier and the Proace City Electric compact van.

The £1,000 value can be realised in different ways.

For example, the customer can choose to add the full sum to the part-exchange allowance for their existing vehicle, or they can use it to build their new car’s specification with a wide range of practical or stylish Toyota accessories such as alloy wheels, child seats, boot liners and storage boxes.

Alternatively, they can use the sum to arrange a Toyota service plan for their new vehicle, helping with their forward budgeting.

They can also use money saved on the purchase of their new vehicle to offset the cost of obtaining Toyota Insurance cover.

The Toyota centre sales teams will explain the details of all the options available so each customer can make an informed choice that best suits their priorities.

Mark Roden, Toyota (GB) Operations Director, said: “Customers value freedom of choice and we believe that should include how they can access genuine value when buying a new vehicle. With the Power of Choice the premise is simple: Toyota is offering you £1,000 and you can choose how you use it.

“It supports our new model line-up that offers an unprecedented breadth of electric and electrified models to suit different lifestyle and requirements, true to our belief that everyone’s journey to sustainable driving is different.”

Free home wallbox and up to £500 public charging credit

In addition to the £1,000 Power of Choice voucher, customers buying a plug-in hybrid or electric car during the June event will benefit from a free Toyota HomeCharge EV charger, including standard installation, plus up to £500 credit to use across the Toyota Charging Network of public charge points (£250 credit for plug-in hybrid models; £500 for electric cars). For details and terms and conditions, visit https://www.toyota.co.uk/new-cars/power-of-choice.

* Offer valid on orders between 1 – 30 June, in conjunction with existing offers. Retail customers and passenger cars and LCVs (exclusions apply). Terms and conditions apply, see www.toyota.co.uk for details.

ENDS