• Focus on Toyota’s vision for sustainable mobility
  • Two new hybrid power concepts – Hybrid X and FT-HS
  • World debut of Hybrid X, a showcase for future hybrid car technology and design
  • FT-HS (Future Toyota – Hybrid Sports) high-performance hybrid sports car concept
  • European debut for three-door Auris

Toyota is focusing on its vision for sustainable mobility at the Geneva motor show, with two contrasting new hybrid power concept cars making their debut.

Toyota is committed to finding and implementing technologies, designs and processes that reduce the impact of cars on the environment and its world-leading Hybrid Synergy Drive technology is at the core of this strategy, as it progresses towards development of the ultimate eco-car.


Geneva will mark the world debut of Hybrid X, a concept car that proposes a new design language for Toyota hybrid models, while also serving as a showcase for future hybrid technology.

By contrast, FT-HS (Future Toyota – Hybrid Sports) envisions a sports car for the 21st century, with a front-engine, rear-wheel drive configuration and nought to 62mph acceleration in the four-second range. FT-HS demonstrates the potential of hybrid technology to deliver a new, powerful driving experience, as well as outstanding environmental performance.


Geneva will also host the first European appearance of the new three-door Auris, presented in an exclusive body colour and fitted with a special wheel design.

Full details of Toyota’s environmental strategy and the new models will be provided at the Toyota press conference, scheduled for 11.45am on Tuesday, March 6, in Hall 4.


Toyota Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Rogers on 01737 367224 or by email at
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at
General, fleet and motorsport media enquiries


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  • Toyota Hybrid X Concept

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