Prius Sales Soar As Congestion Zone Spreads West

15 February 2007

Toyota hybrid power provides charge-busting solution

As the central London congestion charge zone extends west to take in an even greater slice of the capital next week, the Toyota Prius becomes an even more compelling choice for drivers seeking to save money and drive a car that’s less harmful to the environment.

Thanks to its ultra-low carbon dioxide emissions, Prius is exempt from the daily £8 charge, which means daily commuters into the charging zone can save more than £2,000 a year.

And it’s not just the congestion charge that drivers need to think about, as London boroughs and authorities in other parts of the UK queue up to follow Richmond council’s lead and raise parking permit charges in line with vehicles’ CO2 output. In Richmond’s case, this means a Prius owner pays six times less to park than the owners of vehicles in the top band.

It’s a message that’s getting through to more motorists than ever before, with sales of the hybrid hatchback – the world’s cleanest family car – reaching record levels in the UK. Toyota Centres in London have reported exceptional demand, helping push January’s Prius sales up by 135 per cent compared to the same month last year. This sustains a momentum that has fired full year figures up by more than a third in 2006, up from 3,745 Prius sales in 2005 to a new record of 5,017 sales.

Powered by a combination of a conventional 1.5-litre petrol engine and a compact, but powerful electric motor, Prius emits just 104g/km of carbon dioxide. And in slow, city centre driving, it can run for distances on electric power alone, reducing its emissions to zero. As the car’s battery is constantly topped up by the engine and energy recovered from the brakes, Prius is not limited in range like fully electric-powered vehicles and does not have to be parked up for recharging. It’s highly fuel efficient, too, with a combined cycle consumption figure of 65.7mpg.

On-the-road prices for the Toyota Prius start at £17,780 for the T3 model.


Download this release as a PDF below

Prius Sales Soar As Congestion Zone Spreads West


Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News