Toyota At The Geneva Motor Show

15 February 2007


  • Focus on Toyota’s vision for sustainable mobility
  • Two new hybrid power concepts – Hybrid X and FT-HS
  • World debut of Hybrid X, a showcase for future hybrid car technology and design
  • FT-HS (Future Toyota – Hybrid Sports) high-performance hybrid sports car concept
  • European debut for three-door Auris

Toyota is focusing on its vision for sustainable mobility at the Geneva motor show, with two contrasting new hybrid power concept cars making their debut.

Toyota is committed to finding and implementing technologies, designs and processes that reduce the impact of cars on the environment and its world-leading Hybrid Synergy Drive technology is at the core of this strategy, as it progresses towards development of the ultimate eco-car.


Geneva will mark the world debut of Hybrid X, a concept car that proposes a new design language for Toyota hybrid models, while also serving as a showcase for future hybrid technology.

By contrast, FT-HS (Future Toyota – Hybrid Sports) envisions a sports car for the 21st century, with a front-engine, rear-wheel drive configuration and nought to 62mph acceleration in the four-second range. FT-HS demonstrates the potential of hybrid technology to deliver a new, powerful driving experience, as well as outstanding environmental performance.


Geneva will also host the first European appearance of the new three-door Auris, presented in an exclusive body colour and fitted with a special wheel design.

Full details of Toyota’s environmental strategy and the new models will be provided at the Toyota press conference, scheduled for 11.45am on Tuesday, March 6, in Hall 4.


Download this release as a PDF below

Toyota At The Geneva Motor Show


Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News