Toyota Mirai Brings Zero-Emissions Hydrogen Power to London with 65-Plate Day Debut
The Toyota Mirai made an historic journey past London’s landmarks today in a zero-emissions, hydrogen-powered journey to mark its UK market debut and the arrival of the new 65-plate registration.
During its near-silent progress through the capital, Mirai produced no exhaust pollution at all, emitting only water vapour.
Mirai – the name means ‘future’ in Japanese – is the world’s first fuel cell saloon to enter full production. Although it is powered by Toyota’s advanced fuel cell technology, it is designed to be every bit as practical and convenient to drive as a conventional car.
The UK is among Toyota’s first European markets for Mirai, its introduction linked to the development of a national infrastructure for supplying and selling hydrogen fuel.
Hydrogen is stored in the car’s high-pressure tanks and used to generate electric power in a Toyota-designed fuel cell system. Rooted in Toyota’s hybrid technology, Mirai’s drive system marks a significant step towards achieving sustainable, zero-emissions mobility as part of a low carbon society.
Mirai has an on-the-road price of £66,000, before any Government incentive is taken into account. The great majority of Mirai’s UK customers are expected to lease their vehicle and Toyota will shortly be announcing an attractively priced leasing programme.
Note to editors:-
For further media and technical information, visit the Toyota UK media website.
For more background to Mirai, visit the official Toyota UK blog.
