Toyota Mirai Qualifies for OLEV Grant Support

19 November 2015

Purchases of new hydrogen fuel saloon backed by £5,000 grants from the Office for Low Emission Vehicles

The new Toyota Mirai hydrogen fuel cell saloon has been confirmed as eligible for Government grant support, in recognition of its zero emissions performance. Thanks to the fact Mirai produces no gases that can damage the environment or air quality – water is the only by-product created when the car is driven – customers can enjoy a £5,000 reduction on the car’s purchase price.

The Office for Low Emission Vehicles (OLEV) has added Mirai to the list of cars and vans that qualify for the grant. It’s the first hydrogen-fuelled model to be featured in the approved list, alongside electric and plug-in vehicles – among them the Toyota Prius Plug-in Hybrid.

The availability of the grant means that customers choosing to purchase a new Mirai outright will see the price tag reduced to £61,000.

Transport Minister Andrew Jones said: “The first hydrogen-fuelled electric car eligible for the plug-in car grant is a milestone as industry develops low emission technology at pace. The Government stands with them all the way, investing £500 million in electric vehicles over the next five years to position the UK as a world leader. I look forward to seeing this exciting car on our roads, adding to the wide choice of green vehicles available to British drivers.”

Paul Van der Burgh, President and Managing Director Toyota (GB) PLC, said: “We believe that with Mirai and our fuel cell technology we are taking important first steps in helping create a future low emissions, hydrogen society.

“Toyota selected the UK as one of the first European markets for Mirai, thanks to the support of Government, agencies and businesses to promote the development of a national hydrogen infrastructure. We value and appreciate the decision to support Mirai through the OLEV grant system, not just because it creates a financial incentive for customers, but because it also stands as independent acknowledgement of Mirai’s status as a genuine low-emissions vehicle. This reflects not only its clean performance when driven, but also the potential for hydrogen to be produced sustainably from low-carbon, renewable sources.”

Mirai, the world’s first hydrogen fuel cell saloon, is also available to lease at a monthly cost of £750 over a four-year period. The package includes the vehicle’s hydrogen fuel and routine servicing costs, together with access to a dedicated concierge service to deal with customer requirements, including the organisation of servicing and maintenance.

Download this release as a PDF below

Toyota Mirai Qualifies for OLEV Grant Support

Images

Images are copyright free for editorial purposes only

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Rogers

07825 280608 or by email at david.rogers@tgb.toyota.co.uk

General, alternative fuels and mobility media enquiries

David Crouch

07909 900 085 or by email at david.crouch@tgb.toyota.co.uk

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.


To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News