TOYOTA’S 5 CONTINENTS DRIVE HEADS TO AFRICA

Toyota will begin the fifth leg of the 5 Continents Drive project in Africa at the end of August, continuing its global test marathon to gather worldwide knowledge and experience of roads, driving and car ownership.

The latest stage of the marathon journey follows the completion of treks across Australia in 2014, the Americas in 2015 and 2016 and Europe in 2017. During the European drive last year the route included six days travelling through England and Northern Ireland on a mix of motorways, urban streets and rural roads and a visit to Toyota’s car manufacturing plant at Burnaston in Derbyshire.

For this section of the drive, Toyota members will be joined by colleagues from Suzuki Motor Corporation, Hino Motors and Toyota Auto Body. By experiencing the different cultures, climates and harsh environments in which the vehicles are used, the project aims to help the participants better understand the needs of customers and consider what sort of vehicles will be best suited to the African market in the future.

The 5 Continents Drive is being carried out under the organisational umbrella of Toyota Gazoo Racing. Toyota employees and local affiliates drive the cars themselves on roads used every day by Toyota customers. The aim is to develop human skills to support Toyota’s commitment to making “ever-better cars”.

The latest leg of the drive will run until the beginning of November with two teams driving across eastern and southern Africa, covering more than 9,000 miles. They will experience commuter routes, unpaved roads, desert and safari trails and high-altitude mountain passes, focusing on all-wheel drive vehicles such as Land Cruiser, Hilux and Fortuner.

ENDS

Toyota Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at james.clark@tgb.toyota.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@tgb.toyota.co.uk
General media enquiries
David Rogers on 01737 367224 or by email at david.rogers@tgb.toyota.co.uk
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at david.crouch@tgb.toyota.co.uk
General, fleet and motorsport media enquiries

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  • The Toyota 5 Continents challenge in Australia in 2014.

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  • The Toyota 5 Continents challenge in North America in 2015.

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  • The Toyota 5 Continents challenge in Europe in 2017.

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  • The Toyota 5 Continents challenge is to gather worldwide knowledge and experience of roads, driving and car ownership.

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