TOYOTA KEEPS THE CAPITAL’S KEY WORKERS MOVING THROUGH CAR SHARING SERVICE, HIYACAR
- All Toyota GB vehicles listed on London-based car sharing service, hiyacar, made available to key workers with rental fee waived
- 571 days’ worth of Toyota car loans taken up by key workers to date
- Cars being positioned at hospitals for ease of access
- Doctors, nurses and police officers are top users of service
Toyota GB has made available its entire fleet of hiyacar rental vehicles for London’s NHS staff and key workers, with rental fees scrapped, in a bid to support the capital’s COVID-19 relief effort. The cars listed on the car sharing service, previously used for short-term private rental, are being driven by NHS staff and other key workers to allow for safe and efficient commuting and to enable critical medical rounds to continue.
A total of 31 Toyota cars are available through hiyacar – a peer-to-peer car sharing service – ranging from the Aygo city car to the spacious RAV4 SUV, meaning that essential journeys can still be carried out, whether those journeys involve a safe and isolated commute or the transportation of vital equipment. As a result, to date, 571 days’ worth of free Toyota rentals have been made use of by key workers. With rental fees waived, the only cost to key workers is an insurance premium, which averages out at £9 per day.
Working with hiyacar, the Toyota fleet has been positioned in locations that allow for fast access and where demand for essential personal transport, within and around London, is high. For example, today five cars have been positioned at St Mary’s Hospital, Paddington; there are four cars based at Queen’s Hospital, Romford and three cars at Charing Cross Hospital.
Paula Cooper, director of Toyota GB’s customer insights division, ConsumerOne, notes the company’s pride at what has been achieved and explains that the collaboration with hiyacar is part of a range of COVID-19 relief activity being undertaken by Toyota in the UK. “Our support of hiyacar’s initiative to keep key workers moving seemed like a simple gesture at the outset but to see the extent of what has been achieved with a relatively small number of cars – well over a year’s worth of loans – is really heart-warming for all of us here.
“As well as enabling safe commuting, we recently learned of a nurse in Leatherhead who uses one of our cars four days each week to administer home-testing for disabled patients and we know that a wide range of key workers, ranging from pharmacists to physiotherapists, from social workers to scientists have all been able to continue carrying out their duties thanks to hiyacar’s rental fee waiver programme.”
According to data provided by hiyacar, doctors have been the greatest users of Toyota cars, followed by nurses and then police officers. Records show that key workers in more than 20 areas of specialism have used Toyota’s hiyacar fleet since the rental fee waiver scheme started at the end of March.
Paula continues: “Alongside what we’re doing with hiyacar, Toyota staff have worked exceptionally hard to contribute to the national relief effort and we thank them for their dedication. Technical colleagues have worked with the NHS to help maintain and refurbish medical equipment and to work on the supply of respirator hoods. I know of individual efforts, including staff who have been sewing surgical scrubs, and there are many examples from within our retailer network of donations made to charitable funds and of help provided directly to key workers.”
The hiyacar rental waiver scheme is available to NHS staff and key workers and can be accessed via hiyacar.co.uk. Rental fees for key workers have been dropped, with a payment to cover insurance being the only cost. Hiyacar is able to move cars to locations such as hospitals and key worker homes to aid with essential transport requirements.