Toyota continues the expansion its hybrid technology into new areas of the market with the launch this summer of Prius+, Europe’s first full hybrid seven-seat MPV. The ground-breaking new model, which combines traditional people carrier practicality with ultra-efficient performance, is also the first mainstream Toyota hybrid to use a lighter and more compact lithium-ion battery pack.
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The 2012 Tokyo Auto Salon – the world’s largest custom car show – gives Toyota a chance to showcase new interpretations of its models, from off-the-wall concepts to race-tuned specials.
Prius+, a seven-seat MPV based on Toyota’s full hybrid Prius, makes its production car European debut at the 2011 Frankfurt motor show, ahead of going on sale throughout Europe in the first half of 2012.
The new Prius+ makes its debut at the 2011 Geneva motor show, representing further expansion of Toyota’s Prius family. It is the first full hybrid model in Europe to offer seven seats, combining family friendly versatility with strong environmental performance and advanced technology.
Toyota marks the next evolution of Prius with the world debut of Prius v at the North American International Auto Show.
