New roles for Ferma and Broad as Toyota builds integrated fleet services

7 July 2022

Toyota (GB) is strengthening its fleet operations with two new appointments for existing senior managers. The new roles for Stuart Ferma and Neil Broad are strategic in going beyond providing vehicles to customers to offer a full range of goods services in a complete “One Toyota” fleet ecosystem. 

Ferma has taken up a new position as Director, Operational Excellence, at Kinto UK, after three-and-a-half years as General Manager, Toyota and Lexus Fleet Services. This move is part of the company’s work to strengthen links between the two businesses and develop a one-stop service for corporate customers. In his current role, Ferma has presided over record fleet shares for Toyota and Lexus and established localisation at the heart of the company’s strategy to create an industry-leading customer experience. 

Ferma said: “During my time in the fleet team we have grown sales and market share and moved fleet into the mainstream of our business. The support we were given has been fantastic and testament to how we work together to achieve success. I am excited to be taking up this new opportunity with Kinto.” 

Neil Broad has returned to Toyota (GB) after two-and-a-half years on secondment to Kinto where he was responsible for the launch of Kinto One, a new generation of long-term, comprehensive vehicle leasing services for businesses and company car drivers. In a new role, General Manager One Toyota Fleet Services, his focus will be expansion of the company’s fleet services to include financing and management and mobility services, integrating the work of Toyota Financial Services (TFS), Toyota Insurance Services (TIS) and Kinto. 

He said: “I have returned to Toyota (GB), armed with a much wider understanding of our businesses – TFS, TIS and Kinto – and the challenges and opportunities we face. In my new role I aim to take a lead in linking the companies together in meaningful and cross-functional ways.” 


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New roles for Ferma and Broad as Toyota builds integrated fleet services


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Neil Broad
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