New Toyota Proace Max completes a full and electrified Toyota Professional line-up 

15 November 2023
  • Proace family to gain new Proace Max large commercial van
  • Renewed, full and electrified Toyota Professional LCV line-up
  • Latest battery technology delivers improved efficiency and extended driving range
  • Updated styling for Proace and Proace City medium-duty and compact vans
  • Hilux pick-up range to include new Hybrid 48V model
  • Customer care enhanced with new Toyota Professional retail concept, financing and after sales support

The Toyota Professional range of light commercial vehicles offers greater choice than ever before, complemented by a commitment to customer care that will support Toyota’s continued growth in the sector.

The new line-up stands out from the crowd with robust new styling across an extensive range that boasts class-leading load-carrying capabilities.

Taking centre stage is the all-new Proace Max which joins the updated Proace and Proace City as part of a powerful product portfolio, together with the new Hilux Hybrid 48V which brings a new electrified option to Toyota’s unstoppable pick-up range.

The Proace family gains a striking new frontal design that emphasises the Toyota identity. Full LED lighting and alloy wheels are available (according to model grade) to create an even more distinctive appearance.

The modern interiors feature new steering wheel designs and equipment features, including (according to grade) fully digital displays and up-to-the-minute multimedia systems with built-in navigation and Apple CarPlay and Android Auto smartphone integration. Connected services will help owners add value to their vehicle’s day-to-day operations, available on every Proace grade from the start of sales.

By offering electrified options through the Toyota Professional product line-up, Toyota reinforces its belief that customers need a variety of affordable and practical options to accelerate the pace of CO2 reduction today, to help ensure a successful transition to zero carbon mobility in the future.

All Toyota Professional vehicles feature the latest Toyota Safety Sense systems to assist the driver and provide peace of mind.

Introducing the heavy-duty Proace Max

The Proace Max is the largest vehicle in the Toyota Professional range, available in four configurations with two wheelbase lengths, three overall lengths and two height options to provide multiple load-carrying possibilities. In its largest form, the Proace Max Electric has a best-in-class 17m³ cargo capacity.

Full height doors and a practical square opening with a low threshold make for easy access. For the first time on a Toyota van, the doors open to 270 degrees, maximising kerbside loading space and access.

The powertrain uses the latest battery technology to provide zero tailpipe emissions driving and a range of up to 260 miles (WLTP standard).

The Proace Max platform is suitable for a wide range of conversions, including one or three-way tipper and dropside beds, plus optional chassis, platform and crew cab lay-outs.

Modern practicality with Proace and Proace City

The versatile Proace and Proace City gain visual updates in both van and Proace Verso people carrier forms.

The Proace van’s powertrains are expected to provide best-in-class performance, with the EV battery adding up to 12.5 miles (20km) to the driving range – up to 217 miles (350km) in total. Carrying capacity is up to a maximum 6.6 m³ while the 1,400kg payload is best in the model’s class.

The compact Proace City leads its class in load and passenger carrying, cleverly maximising interior space to provide up to 4.4 m³ in volume and 1,000kg in cargo weight, depending on powertrain. The all-electric version offers a best-in-class range of 205 miles, a 31-mile increase on the current generation. All versions can comfortably seat three front passengers.

Hilux Hybrid 48V

The Toyota Professional range will grow further with the addition of the new Hilux Hybrid 48V, offering improved fuel efficiency and driving performance and enhancing the pick-up’s on and off-road driving capabilities.

This new version retains Hilux’s legendary durability and reliability while introducing improved throttle response and linear acceleration. Smoother acceleration is provided when navigating rough terrain, together with regenerative braking on downhill slopes. Hilux’s exceptional towing and payload capacities are unaffected, remaining at 3,500kg and 1,025kg respectively.

Complete customer care

Toyota is demonstrating a renewed commitment to commercial vehicles with the development of an enhanced Toyota Professional range and it aims to maintain the year-on-year sales volume increases it has achieved in the sector. Its new LCV sales in Europe totalled 119,000 vehicles in 2022 and are on course to set new records this year.

Toyota will support its comprehensive LCV range with a focus on customer service, including competitive finance and insurance products, warranties and roadside assistance, provided by Toyota Financial Services, KINTO and Toyota Insurance Services.

New Toyota Professional Centres will provide expert customer advice, assistance and servicing facilities.

Further details about the Toyota Professional products and services will be announced at the 2023 Toyota Kenshiki Forum later this month.


Download this release as a PDF below

New Toyota Proace Max completes a full and electrified Toyota Professional line-up 


Images are copyright free for editorial purposes only

Proace Max
Proace Max
Proace Max
Proace Max
Proace Max
Proace Max
Proace Max

Media enquiries

Please click here to see the press contacts at Toyota (GB):

Show Press Contacts

For further information, please contact:

David Crouch

07909 900 085 or by email at

General, fleet and motorsport media enquiries

Please understand that our press team only deal with enquiries from media representatives.

Toyota and Lexus Press Releases

To receive all Toyota and Lexus press information, please select the box below.

To update your profile type in your email address and press return. MailChimp will then send you an email confirming your details and you will then have the opportunity of amending your details.

* indicates required
All Toyota/Lexus News