Toyota Auris Hybrid Crowned WhatGreenCar Car of the Year
The new Toyota Auris Hybrid officially went on sale yesterday and instantly scooped its first award, being named the WhatGreenCar Car of the Year 2010.
The new Toyota Auris Hybrid officially went on sale yesterday and instantly scooped its first award, being named the WhatGreenCar Car of the Year 2010.
Proving that advanced, low emissions technology need not cost the earth, the new, British-built Toyota Auris Hybrid has the measure of its main market rivals on value for money.
Rt Hon Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills, will officially launch the start of production of the all-new Auris Hybrid, during a visit to Toyota’s Burnaston Plant, Derbyshire, today (28th June, 2010).
Built in Britain and now the star of a very British motor show, Toyota’s Auris Hybrid will mark its official on-sale date in a new curtain-raising attraction for the Goodwood Festival of Speed.
Toyota’s engineering excellence has once again been rewarded with wins in the ‘Green Engine of the Year’ and ‘Sub-1.0 Litre Engine of the Year’ categories at the 2010 International Engine of the Year Awards.
Toyota’s Deeside plant has achieved an industry first in building the 1.8-litre VVT-i petrol engine for the new Auris Hybrid: it is the first Toyota factory outside Japan to manufacture a hybrid vehicle engine.
Today, Toyota Manufacturing UK (TMUK) will produce its 3 millionth vehicle manufactured in the UK.
Toyota’s decision to build its new Auris Hybrid in Britain is a tremendous vote of confidence both in its UK operations and in British car manufacturing.
Toyota’s UK manufacturing operations are European leaders in environmental performance, making them the ideal choice for building the new low-emissions Auris Hybrid.
At a glance, Toyota’s new Auris Hybrid is recognisably an Auris, with similar styling and proportions as the regular petrol and diesel powered models in the range.
Toyota again takes the lead in delivering advanced and efficient user-friendly low emissions technology with the launch of its new Auris Hybrid, the first full hybrid vehicle in the European C-segment.
Production of the new Toyota Auris Hybrid has been supported by extensive training for all employees at Toyota Manufacturing UK’s (TMUK) Burnaston and Deeside factories, both in hybrid vehicle manufacturing and wider environmental issues.
Quality has never before been such an important consideration for car buyers and it is an issue Toyota has fully addressed in all areas of production of its new, British-built Auris Hybrid.
The British car industry reaches a landmark this month with the start of production of the Auris Hybrid by Toyota Manufacturing UK (TMUK), the first mass-produced hybrid vehicle to be built in Europe.
Toyota continues to make strong progress with its UK recall programme with more than two thirds of the total vehicles affected successfully fixed in just six weeks.
Toyota Motor Europe (TME) today announced plans to manufacture a full hybrid version of its C-segment hatchback, Auris, at its UK-based facility in Burnaston, Derbyshire.