Prius Archive (2009)

The new Toyota Prius has clinched its first major award, voted Japan Car of the Year by a panel of distinguished motoring journalists and industry experts at the Tokyo motor show.

“Will new Prius have LED headlights?” and “is an auto-dimming rear-view mirror available?” were two of the most frequently heard questions about new Prius’s equipment features in the lead-up to new full hybrid car’s launch.

The British motoring public has shown itself eager to embrace the latest advances in cleaner, fuel efficient, full hybrid power by signing up in their thousands to buy the all-new Toyota Prius.

Lowest drag coefficient for a production hatchback, more spacious interior for third generation of Toyota’s hybrid car Inside and out, the design of the new Toyota Prius plays a key role in its ultra-efficient performance

Full UK-specific media resources are now available for the new Toyota Prius at Toyota’s press web site, www.toyotagb-press.co.uk.

After months of anticipation, the all-new Prius arrived in the UK this week and is already on the road and on public display.

Climbing into a car that’s been parked for a while on even a moderately sunny day can be an uncomfortable experience and is likely to provoke full-blast operation of the air conditioning, using up fuel and increasing emissions.

This summer’s launch of the all-new Toyota Prius is one of the most important motor industry events of the year.

uel-efficient, low emissions driving does not have to confine the motorist to a one-size-fits-all driving style.

It’s said that you get what you pay for, but where Toyota’s new full hybrid Prius is concerned, customers enjoy great deal more for the just the same price they would pay for the current model.

It is said that when you are at the top, the only way you can go is down. Not so for the remarkable Toyota Prius, which this summer takes its advanced hybrid power technology and environmental leadership on to a higher level.

The first-generation Prius was the world’s first mass-produced hybrid vehicle. Launched in Japan in 1997 and in Europe in 2000, the unique Toyota hybrid established a major industry milestone in vehicle powertrain development and sustainable mobility.