Toyota at the Geneva Motor Show

15 February 2010


  • World premiere of production-ready Auris HSD
  • European premiere of Prius Plug-in Hybrid and FT-EV electric vehicle concept
  • First European showing of Toyota FT-86 sports concept
  • Unveiling of 2010 RAV4

Hybrid Technology Development and Enhanced Product Appeal are the leading themes for Toyota’s presentation at the Geneva motor show, represented by a range of concept and production models that will be making their first appearance in Europe.

The occasion will mark the world-first appearance of the showroom-ready Auris HSD (Hybrid Synergy Drive), a model which marks a major milestone in Toyota’s programme to introduce its full hybrid powertrain technology across its entire model range by the early 2020s.

Built in Britain at Toyota’s Burnaston factory, Auris HSD appears at Geneva ahead of going on sale across Europe in the summer. It forms a key part of the new Auris 2010 model line-up, offering advanced clean engine technology at the heart of the C-segment.

Toyota’s lead in the drive towards sustainable mobility is further represented in the European premiere of both the production version of the Prius Plug-in Hybrid and the all-electric FT-EV II concept. Toyota’s next-generation fuel cell hybrid vehicle, the FCHV-adv, will also be on display, demonstrating one of the many potential future applications of Hybrid Synergy Drive.

The Toyota FT-86 sports concept will also be making its first European appearance, a vision for a driver-focused, highly aerodynamic rear-wheel drive machine that draws on Toyota’s rich heritage of creating exciting sports cars. The FT-86 has been rendered as compact and lightweight as possible to maximise its agility and performance potential.

The RAV4 2010 will break cover at the show, presenting a more sophisticated front-end design and a more refined interior. Thanks to its range of Toyota Optimal Drive powertrains, RAV4 2010 will be one of the cleanest competitors in the compact SUV segment.

Toyota will host a press conference on its stand in Hall 4 on Tuesday, 2 March at 4.30pm.


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Toyota at the Geneva Motor Show


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