Toyota Becomes the Official Automotive Partner to Cricket Scotland
- Toyota becomes the new Official Automotive Partner to Cricket Scotland, supporting men’s and women’s professional and grassroots teams
- Building on its ‘Mobility for All’ vision, Toyota is investing in professional and grassroots cricket across Scotland as part of its goal to make cricket more accessible for all
- Toyota is also investing in bursaries across Scotland, with a focus on enabling children with disabilities to enjoy free access to All Stars Cricket – a programme designed to introduce children to the sport
- Toyota launches its Good For Cricket prize draw in the UK, offering a prize pool valued at more than £200,000 to support grassroots clubs in their fundraising efforts
Today, Toyota announces a new, multi-year partnership with Cricket Scotland. The agreement sees Toyota become the Official Automotive Partner to Cricket Scotland, the national governing body for cricket in Scotland, from May 2025.
In its new role, Toyota commits to supporting the men’s and women’s national teams, alongside investing in initiatives to help foster the growth of grassroots participation across Scotland.
The deal comes ahead of an exciting cricket season for the Scotland men’s national team, including two home series against Netherlands and Nepal in June, followed by the ICC Men’s T20 World Cup Qualifier in July.
Exhibiting its commitment to encouraging more people to become involved in the sport, with a key focus on growing the number of participants of grassroots cricket in Scotland, Toyota is investing in Scottish cricket’s All Stars Cricket programme. All Stars Cricket is an England and Wales Cricket Board (ECB) programme – of which Toyota is the first official partner – which also operates in Scotland. Adopted and facilitated by Cricket Scotland, the programme is designed to introduce five to eight-year-old children to the sport.
This investment will see Toyota fund 200 free bursary places each year, focused on growing state school access to the All-Stars programme, as well as supporting children at Additional Support Needs centres, making the game more accessible.
In addition to the bursaries, Toyota’s dealerships will play a supporting role in growing All Stars Cricket within local communities, encouraging sign-ups to the programme.
Good For Cricket prize draw
Toyota is signalling its commitment to supporting local clubs and encouraging more people to become involved in the sport with the upcoming launch of its Good For Cricket prize draw. It aims to help clubs raise £500,000 this year for vital equipment and resources, contributing with a bespoke platform and marketing materials plus a prize pool in year one valued at more than £200,000 to support their fundraising efforts.
The draw adapts a model successfully deployed in Australia where the Toyota Good For Cricket initiative has brought in the equivalent of more than £5.6 million (AU$12 million) over the past 12 years. This money has provided significant support for the nation’s grassroots game and last season alone, more than £700,000 (AU$900,000) was shared among more than 1,000 clubs. In bringing the initiative to the UK, Toyota, together with its Centre network, will engage with thousands of people across local communities and build its efforts to support local teams, players and fans.
Clubs can sign up to take part in the prize draw free of charge and will be allocated digital tickets for supporters to purchase. Each ticket sold will give the holder the chance to win from more than 50 prizes on offer, including three brand new Toyota vehicles. The participating clubs will receive all the proceeds from the tickets they sell, generating vital extra funds for their teams and community activities.
This partnership comes as Toyota also announces a new, multi-year partnership with the England and Wales Cricket Board (ECB). As the new Principal Partner to the ECB and Official Automotive partner of Cricket Scotland, Toyota is committed to helping grow the game and make cricket more fun and more inclusive for everyone across the United Kingdom.
Scott Thompson, President and Managing Director at Toyota commented: “Through our men’s, women’s and grassroots cricket partnership with Cricket Scotland we can help support and inspire both the current and next generation of players, volunteers and fans who make cricket happen. At Toyota, mobility is at the heart of everything we do and through these initiatives, we’re helping more people across United Kingdom enjoy cricket, be active and connect through sport.”
“We look forward to Toyota’s investment that will support growth throughout the game in Scotland. In particular, the focus on grassroots cricket through All Stars bursaries will encourage and create opportunities for more young people to take up cricket and be inspired by our international stars, who continue to represent Scotland so well both on and off the field.”
ENDS
Notes to Editors:
For further information, please contact toyota@hopeandglorypr.com
