Andrew Cullis has been appointed Marketing Director of Toyota (GB) PLC. He brings a wealth of experience to the role, joining Toyota after holding senior marketing and public relations roles at Škoda, Hyundai, Citroën and Vauxhall.
Cullis joins the company from his position as head of marketing at Škoda UK. Previously he held the position of marketing director at Hyundai UK for seven years, following on from roles in brand and product marketing and public relations with Vauxhall and Citroën.
His responsibilities at Toyota will include product and pricing, sales planning, consumer programmes, media planning and buying, advertising, digital, retailer support, events and sponsorship.
Paul Van der Burgh, Toyota GB President and Managing Director, said: “Andrew joins Toyota at an exciting time as we reinforce our leadership in hybrid and other alternative power technologies, with new models such as the Mirai hydrogen fuel cell saloon and future products such as new Prius and RAV4 Hybrid. He has all the right marketing credentials to help develop the brand and deliver on our promise to bring ever better cars to the market.”
Cullis took up his new position on 4 January, succeeding Chris Hayes who transferred to Toyota Motor Europe in the summer to become Head of Pricing.