Toyota provides a unique insight into the personal stories of three members of Team GB and four members of ParalympicsGB as they moved up the sporting ranks in their journeys to PyeongChang, in a series of films to be released across social channels.
In the films, entitled Museum of Starts, each athlete talks about an object, such as their first piece of kit, or an important object from their story. They show that every impossible has an inauspicious start, with hurdles to overcome on the way.
In the first film Billy Morgan, who’ll be competing in the Snowboard Big Air event in PyeongChang, talks about a medal he won in the British Acrobatics Championships before he switched to snowboarding. He trained for the European Championships but his acrobatics partner broke his ankle, so he wasn’t able to go.
In the second film, Olympic flag bearer and skeleton competitor Lizzy Yarnold MBE, talks about how her tough training regime as she switched from Heptathlon to Skeleton included a tin of tuna for breakfast, which she now detests. The third film features speed skater Elise Christie talking about the gold skates she earned for becoming world champion and how she battled disappointments along the way.
The four Paralympic films in the Museum of Starts series will be released during the Para Games in PyeongChang, which begin on 9 March and will include skier Millie Knight, curler Hugh Nibloe, biathlete Scott Menagh and snowboarder James Barnes Miller.
The films are the latest iteration of Toyota’s Start Your Impossible global theme for inspiring the world to move, in its role as the Worldwide Mobility Partner of the Olympic and Paralympic Games. The ‘Start Your Impossible’ platform aims to inspire people across the globe to achieve their goals, no matter how unrealistic or unachievable they may at first seem.
Emma Lane, Brand Awareness Manager at Toyota said: “With winter sports in the UK, athletes face a number of challenges, whether that be funding and geography, or even injuries. The ‘Museum of Starts’ created by The&Partnership perfectly communicates the ‘Start Your Impossible’ idea to viewers all over the UK, by proving everyone has it in them to achieve their goals.”
For more information about Toyota’s partnership with the Olympic and Paralympic Games, please visit www.mobilityforall.com. In March 2015, the International Olympic Committee (IOC) announced Toyota as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category. Toyota then became a Worldwide Paralympic Partner of the International Paralympic Committee (IPC) in November 2015. Toyota GB is the official mobility partner of Team GB (the British Olympic Association) and ParalympicsGB (the British Paralympic Association).