Toyota (GB) PLC has launched an industry leading marketing portal to its dealer network. The portal, an online information gateway, provides the Toyota dealer network with a comprehensive, interactive and easy-to-use communications package.
Toyota’s marketing portal is unique, offering not just a framework for communications, but a complete customised marketing service, which will help dealers to plan their marketing activities in a virtual way.
The portal is divided into three main areas: Your Website, the Marketing Mall and an Info Centre.
Your Website provides dealers with a new look site designed to fully reflect the Toyota brand image and new showroom environment, as well as encouraging personalised dealer features. Features such as special offers and a strong used car section can be updated or amended at any time from the dealership PC.
The personalised websites offer dealers a powerful online presence in an increasingly competitive marketplace, allowing customers to view their used car stock online, view their events calender, request a service or read their own dealer newsletter.
The Marketing Mall is a ‘one-stop shop’ providing a complete marketing service online for all marketing communication materials. Its aim is to provide a simple marketing planning framework and a trouble free online ordering process, which is both cost and time efficient.
Dealers can plan and implement a full marketing campaign on the portal in an integrated way with Toyota GB’s national marketing programmes.
The main areas include the planning of all dealer advertising with the ability to order print and radio advertising and direct mail customised to their needs. Dealer stationery, event packages and merchandise can be ordered online, together with materials to support the dealers used car sales and aftersales operations.
The Info Centre provides a regular supply of relevant edited business news and information allowing dealers to keep abreast of current issues about the automotive industry, Toyota and the internet, without needing to trawl through newspapers and magazines.
The Info Centre will include:
Recent press releases
A full calendar of motor industry and Toyota events
Links to other useful websites
Answers to Frequently Asked Questions about the internet
Top ten dealer sites by number of visitors
Internet newsletter available online
Toyota GB’s Marketing Director Paul Philpott comments: “The Marketing Portal is a very significant new development for Toyota and its dealer network. Dealers can have a powerful online presence with major functionality, whilst controlling and updating site content from a PC in their dealership.
“We should also not underestimate how much more effective dealers will now be in the planning and ordering of all their marketing communication materials. The portal will drive dealer costs down and focus resources on planning professional and effective marketing communications online and in more conventional media. The dealer feedback so far has been simply outstanding.”