The latest from the UK and overseas
Click the “read more” links to access the full stories and pictures.
How many hybrids?
If it’s Yaris Hybrid you’re counting, the answer is 200,000 and rising, as Toyota’s Valenciennes plant in northern France marks a milestone in the car’s production history. Hybrids now make up 40 per cent of all the superminis built at the factory.
Tokyo show concepts
Toyota has a gathered a formidable array of new concept cars ready for their world debut at the Tokyo motor show later this month. The line-up includes a new small sports car, a fuel cell vehicle that can also serve as a community electricity generator and a hot-rod style car in which the mechanical elements are the focal point of the design. Read more here.
Look no hands!
Imagine a car that takes car of all the driving from the moment you drive on to a motorway to the moment you reach your exit. Toyota has been road-testing just such automated driving technologies in Japan and hopes to bring some of them to market by the end of the decade. Read more here.
The Toyota Tacoma – a close relation of our Hilux – is America’s best-selling pick-up in its class, so the all-new model rightly deserves a full-on launch, supported by a high-impact ad video. “Play Now” is the tag-line, so you might want to do just that.
(Brand) value added
As a global business, Toyota’s value is unmatched in the motoring world and is right up there with Google, Coca-Cola and Apple when it comes to brand value. That’s the finding of the latest annual report from international analysts Interbrand, which gives Toyota the top auto ranking for the fourth year running. Read more here.
Best of the blog: How tough? Very tough.
Don’t take our word about just how tough a vehicle the Toyota Land Cruiser is, listen to Toby Kilner talk about how it measures up as a rally support vehicle in some of the world’s most inhospitable locations. Read and see more here.
Media website updates
Images of the new Yaris Sport are now available for download here.
Land Cruiser, powered by the new 2.8-litre D-4D engine, has been out in the wilds of Iceland to demonstrate its formidable off-road performance. Images (here) and videos (here) are available for download.
Images and video resources
Visit the Images section of our media website, media.toyota.co.uk, for a comprehensive collection of current model shots, concepts and news pictures for easy download for editorial use. For film footage, click on the Videos tab to access the library and to view and download material.
Toyota social media channels
You can find much more Toyota content at: –
Official UK media website
Official Toyota UK blog
Official Toyota UK Facebook page
Official Toyota GB Twitter @toyotagb
Official Toyota UK YouTube channel