Toyota President Akio Toyoda Names European Chief Quality Officer on Visit to Company Facilities in Belgium

23 March 2010
  • Didier Leroy is named as Chief Quality Officer for Europe
  • Akio Toyoda visited a local retailer to talk to the customers, before discussing the technique for accelerator pedal repair with the technician
  • Addressed assembled members of Toyota’s European operations and suppliers

In an impromptu visit to Europe, Akio Toyoda, President of Toyota Motor Corporation, today made the formal announcement that Didier Leroy, EVP, Toyota Motor Europe, would assume the post of Chief Quality Officer for Europe. Mr Toyoda also reinforced his commitment to regaining customer confidence in Toyota’s products and in the company.

During the visit Mr Toyoda shared both his thoughts on the recent quality problems, and his expectations for Toyota’s European operations. In recognising Europe as a crucial strategic battleground for Toyota, Mr Toyoda encouraged the reawakening of the “passion for designing, manufacturing and marketing automobiles”.

Mr Toyoda’s schedule included a visit to the local retailer, Toyota City, and to the European headquarters of Toyota in Brussels. To show his appreciation for the team efforts during the recent tumultuous times Mr Toyoda said to the assembled members at TME “All of you have proved that our people truly are our greatest asset”.

The full text of the speech is available on


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Toyota President Akio Toyoda Names European Chief Quality Officer on Visit to Company Facilities in Belgium

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