Toyota Primes New Options for Prius

14 July 2010

Advanced safety, style and premium equipment features now available

Already one of the most technologically advanced cars on the market, the third generation Toyota Prius now offers owners the opportunity to benefit from even more sophisticated features with the introduction of a new Safety Pack option.

The headline contents are Toyota’s advanced Pre-Crash Safety system (PCS) and Adaptive Cruise Control (ACC), which use radar-based controls to help the driver avoid accidents happening, and minimise the consequences should the worst happen. These are joined by an attractive list of other style, luxury and convenience features.

The Safety Pack, available with the T Spirit grade, is priced £2,975 and comprises:-

  • Pre-Crash Safety system
  • Adaptive Cruise control
  • Leather upholstery
  • Dusk-sensing headlights
  • LED low beam headlights with washers
  • Electrochromic auto-dimming rear view mirror
  • Water-repellent front side window glass

Pre-Crash Safety system and Adaptive Cruise Control
The PCS system uses a millimetre-wave system and lane detection cameras to monitor the road ahead and detect the risk of a collision. If it judges a high possibility of an impact, it first alerts the driver with a buzzer and warning light on the dashboard. If the driver does not respond, it then activates the front seatbelt pretensioners and initiates emergency braking to minimise the consequences.

ACC uses the same radar system to automatically adjust vehicle speed to keep a set, safe distance from the vehicle ahead. When a slower vehicle is detected in the road ahead, ACC slows Prius by reducing engine power and, if required braking. If it cannot slow the vehicle sufficiently, an alarm is sounded to alert the driver. One the road ahead is clear, ACC automatically returns the car to its pre-selected cruising speed.

LED low beam headlights
The low beam LED headlights give Prius a distinctive, premium appearance. As well as being stylish, they last significantly longer than conventional halogen bulbs (+>1,500 hours) and high-intensity discharge lights (+3,000 hours). The headlights come with integrated headlamp washers and an automatic, dusk-sensing function.

Privacy Glass
Dark tinted rear privacy glass is also newly available as an option with the T Spirit grade, priced £265.


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Toyota Primes New Options for Prius


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