Toyota (GB) has raised more than £1.1 million for BBC Children in Need’s 2020 Appeal. The sum was achieved through activities including fundraising by Toyota centres nationwide and a text-to-win prize draw for a Toyota Proace Matino Campervan, provided in association with Wellhouse Leisure. As part of its partnership with BBC Children in Need, Toyota also provided support vehicles for The One Show’s Rickshaw Challenge.
The text-to-win Campervan and Staycation Goodies prize draw proved hugely popular. The prize included a Proace Matino four-berth campervan, created by Wellhouse Leisure, worth £49,000, along with everything needed to enjoy an amazing staycation (kayak, bikes, surfboards and even sledges), as well as access to campsites, theme parks and wildlife attractions.
Following the BBC Children in Need Appeal show on Friday 13 November, the charity announced a fundraising total of £41 million.
Simon Antrobus, Chief Executive, BBC Children in Need, said of the total raised: “We are absolutely overwhelmed with the total raised so far and cannot thank our remarkable supporters for once again coming together to help make a difference. Thank you so much.”
Agustín Martín, Toyota (GB) President and Managing Director, said: ”We’re so proud to have played a part in generating such a fantastic sum of money for BBC Children in Need, to help make a difference to the lives of children and young people facing disadvantage in communities across the UK. I’d like to thank teams at both our head office and retailers countrywide for embracing our fundraising efforts so enthusiastically.”
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About BBC Children in Need
BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.
BBC Children in Need is currently supporting over 3,900 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma. bbcchildreninneed.co.uk