Toyota Reduces Launch Prices for the New Prius Plug-In

15 February 2017

All-new model to cost less than its predecessor

The all-new Toyota Prius Plug-in offers customers much more in terms of advanced technology, equipment, safety features and driving rewards than the original model that it’s replacing. Those benefits now extend to a lower price tag as well, with a reduction in on-the-road prices prior to the car’s official on-sale date.

Toyota has been able bring down the price of both the Business Edition Plus and Excel models by £3,200. Factoring in the £2,500 available for new car purchases through the UK Government’s plug-in vehicle grant scheme, the new range is now available to customers from just £29,195 – more than £2,000 less than the cost of the previous Prius Plug-in.

The Prius Plug-in marks a further development of Toyota’s world-leading hybrid technology, benefiting from a new Dual Motor EV Drive system and a higher capacity lithium-ion battery to double its emissions-free electric driving range to more than 30 miles. The car can also be driven at higher speeds using just its electric power and the recharging process is more rapid – as little as two hours for a full charge.

Built on the same new Toyota New Global Architecture platform as the latest, fourth generation Prius, the plug-in hybrid delivers much-improved ride and handling. Equipment specifications are high, with both versions being equipped with Toyota Touch 2 with Go infotainment and navigation, colour head-up display, auto-dimming, auto-retracting door mirrors, heated front seats and world-first gas-injection heat pump air conditioning.

Full information, technical and equipment specifications, images and video footage are available on the Toyota UK media website here.

Model range and pricing

MODEL OTR PRICE OTR PRICE with Government incentive
Business Edition Plus £31,695 £29,195
Business Edition Plus Solar Roof £33,195 £30,695
Excel £33,895 £31,395

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Toyota Reduces Launch Prices for the New Prius Plug-In


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