Toyota supports BBC Children in Need and The One Show’s Rickshaw Challenge

16 October 2020

Toyota (GB) is pleased to be providing vehicles to help the smooth-running of the annual Rickshaw Challenge for BBC Children in Need. Toyota has partnered with BBC Children in Need in what is the charity’s 40th anniversary year.

Rickshaw Challenge

Toyota will supply a range of support vehicles, including RAV4 SUVs and its Mirai hydrogen fuel cell saloon, for The One Show’s Rickshaw Challenge, one of the highlights of the November fund-raising extravaganza.

This year will see the annual challenge tell the powerful stories of its heroic young riders as it always has, but with a slightly different format due to Covid-19 restrictions. This year’s team is made up of six young people who have all been supported by BBC Children in Need funded projects.

The team plans to ride the equivalent of the first solo Rickshaw ride in 2011, from Edinburgh to London – 332 miles in a straight line – but from within the iconic grounds of ‘Glorious’ Goodwood. The team plan to take on the mammoth challenge, starting on Friday 6 November, and will have to cover a variety of terrains to reach their target each day, in time for a live broadcast within The One Show each evening at 7pm.

In addition to supporting the Rickshaw Challenge this year, Toyota will be fundraising for BBC Children in Need in its dealerships across the country.

Agustín Martín, Toyota (GB) President and Managing Director, said: ”BBC Children in Need is a great British institution which has helped change the lives of thousands of disadvantaged children and young people. We’re delighted to be supporting such a worthy cause and look forward to bringing our famous Toyota enthusiasm and logistical capabilities to a variety of fund-raising initiatives throughout November and to having a lot of fun in the process.”



Note to editors:

About BBC Children in Need

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure

childhood and the chance to reach their potential. The charity will realise this vision by

supporting, promoting and publicising work that addresses the challenges that children and

young people face and work that builds their skills and resilience.


BBC Children in Need is currently supporting over 3,900 local charities and projects in

communities across the UK that are helping children and young people facing a range of

disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.



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Toyota supports BBC Children in Need and The One Show’s Rickshaw Challenge


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