UK Toyota Retailers Receive European Honours for Customer Service

1 May 2018

Three of Toyota’s UK retailers have again been named among the best in Europe, receiving Ichiban awards from the manufacturer for their excellent performance in customer recommendations for sales and after sales service.

For the second year running, RMB Toyota Northallerton, Burrows Toyota Barnsley and Oakmere Toyota Northwich emerged successful among the UK’s Toyota retailers, confirming their premier status. They were among just 45 businesses to be honoured from among more than 2,500 eligible Toyota retailers from across Europe. For both Burrows and Oakmere it was a fourth success in the annual awards in five years.

Senior executives from the three businesses collected their trophies from Dr Johan van Zyl, President and CEO of Toyota Motor Europe, at a ceremony at Gleneagles in Perthshire, Scotland last week.

Robert Bennett, Managing Director, RMB Toyota Northallerton, said: “This is the second consecutive year that RMB has won Ichiban and it is all down to the fantastic people we employ in the business. We have the best facilities in town bar none, but that is only half the story. The team members have vast experience with the brand and they are on great terms with the people they serve. We are always striving to find better ways of service delivery, which comes down to constantly making lots of small improvements.”

Steve Davidson, General Manager of Burrows Toyota Barnsley, said: “We work hard every day to ensure that all of our customers are treated like they are the only customer in town.  Customer first has always been, and will always be the ethos at our dealership and within the wider Burrows group. It is humbling to know that our customers appreciate the efforts our team make.  My personal thanks go to each and every customer who has visited Burrows Barnsley.”

Jonathan Jarratt, Managing Director of Oakmere Toyota Northwich, said: “We are fully committed to customer service at Oakmere Toyota and strive to treat all our customers as individuals and friends of the dealership. We believe that this philosophy has been instrumental in helping us achieve our fourth Ichiban Award since 2013. I am hugely proud of all our staff.”

Dr van Zyl praised all the retailers at the presentation for their outstanding achievement.  He stressed the importance of creating a personalised experience for each and every customer who shows an interest in the Toyota brand.


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UK Toyota Retailers Receive European Honours for Customer Service


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